Xbox is the most searched console brand in the world, study claims

A written report claims Microsoft’s Xbox is the about searched console brand in the earth, with it being the most widely searched in 97 countries around the world, followed by Sony’s PlayStation and the Nintendo Switch.

According to the study, 45% of countries search for Xbox the most, including the U.S. with 54% of searches being for Microsoft’due south console and Bangladesh with 80% of console searches being for Xbox. However, Nippon tracked the everyman amount of searches, with only three% of searches for the console brand.

Sony’due south PlayStation was merely behind, with the brand being the near searched panel in 89 countries, according to the study. It was specially popular in the Middle East where it is the virtually Googled in 11 out of the eighteen countries, including countries such as the United Arab Emirates and Saudi arabia. It too saw 71% of searches in Azerbaijan, merely roughshod behind in Taiwan with on;y 8% of full searches compared to the other panel brands.

The study was conducted by browser-based card game platform solitaired, which isn’t a site many would await to come across console research from. Yet, solitaired’s blog ofttimes offers gaming-related statistics.

The results of the study come from Google Analytics, which means at that place are many different factors involved when producing these results. For 1, due to the chip shortage, Xbox Series X/Due south and PS5 consoles are still in high demand, so terms such as Xbox and PlayStation will clearly be searched the well-nigh. Plus, while Xbox and PlayStation encapsulate each brand since their ancestry in 2001 and 1994, respectively, the searches for 2017’s Nintendo Switch merely testify one of the Japanese video game company’due south many consoles. That, and the Switch is more than widely available compared to its next-gen console competition.

“The report likewise displays how much of a duopoly the video game console industry is, considering the dominance of Xbox and PlayStation, just Nintendo is nonetheless a strong contender with its popularity in Asia, and big European countries like Germany,” a spokesperson for solitaired stated.

While information technology’s a proficient idea to take this study with a pinch of salt, it’due south interesting to see how popular each console is in dissimilar countries effectually the globe. For instance, Nintendo’s console is the most popular in Asia, including in Red china, Singapore, and Thailand. In Japan, 83% of console searches were for the Switch, whereas in Islamic republic of iran, it just saw three% of searches for the console.

For a better look at each console, check out our Nintendo Switch OLED review, forth with our views on the PS5 1 year later and the Xbox Series S ane year later.