Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Digital Optimization Era|||




Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights and targeted digital experiences.

SAN FRANCISCO–(Business WIRE)–Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced new and enhanced integrations across the technology stack to empower organizations to ameliorate unify, analyze, and deed on customer information. Amplitude now has new integrations with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Director, and MailChimp likewise as an enhanced integration with HubSpot. This adds to the more than than sixty existing integrations that unlock actionable client insights that fuel faster product innovation. The new ready of integrations allows customers to seamlessly ingest data into Aamplitude, reduce fourth dimension to implement Amplitude, and create more customized marketing campaigns.

Aamplitude takes an open approach to help customers move data to and from its Digital Optimization System. Through its growing partner ecosystem, Amplitude is able to ingest data through client information platforms (CDPs), data warehouses, SaaS platforms, and Amplitude’s own software development kits (SDKs). Nearly 600 organizations already apply Amplitude’s data warehouse and cloud storage integrations with Snowflake, Google Cloud Storage, and AWS S3, and now companies using Google BigQuery and AWS Redshift can export data from Amplitude as well. With simplified access to new information sources and destinations, teams tin eliminate data silos, enrich data sets, and increase visibility into customer behaviors.

“As the demand for digital optimization increases, organizations are asking for easier and faster ways to both import their data into Amplitude and export enriched data to downstream applications,” said Justin Bauer, senior vice president of product at Amplitude. “Information direction is a huge challenge for many leaders, so the breadth and depth of Amplitude’due south technology integration ecosystem is a powerful differentiator for our Digital Optimization System. We’re becoming the go-to hub for customer data, making it easier than ever for companies to sympathise their customers, create improve product experiences, and ultimately grow their business.”

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Today consumers expect intuitive, customized production experiences, and organizations are realizing that surface-level web analytics are insufficient. Instead, teams need actionable insights into user behavior across all digital touchpoints in order to manage, measure out, and optimize their digital products and customer experiences. With new integrations into Google Tag Manager and Adobe, businesses tin now hands migrate data from these traditional spider web and marketing analytics solutions to Aamplitude, drastically reducing time-to-implement from weeks to minutes.

By connecting key marketing technologies to Aamplitude, organizations can as well say goodbye to one-size-fits-all marketing campaigns and ensure customers and prospects are served the right messages every time. With new integrations into Mailchimp, Klaviyo, and Customer.io, Amplitude customers can deliver on a variety of marketing apply cases such every bit data-driven personalization, personalized customer journeys, and campaign automation.

“It’s incommunicable to overemphasize the importance of self-service analytics at Kahoot!” said Martí Colominas, head of data at Kahoot! “With Amplitude’south ability to connect out of the box with our technology stack, nosotros are able to remove data bottlenecks to not only receive insights faster but also spark further marvel and experimentation inside the product to better the user experience.”

In a farther expansion of the Amplitude partner ecosystem, the team at Amazon Web Services (AWS) recently appear Amplitude’s designation equally an AI for Information Analytics (AIDA) solution. The sole product analytics solution with the AIDA designation, Aamplitude leverages AWS artificial intelligence (AI) and automobile learning services to take the complexity out of AI-based insights and personalization.

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Learn more about Amplitude’due south Data Connections here or asking a custom demo today.

About AmplitudeAmplitude is the pioneer in digital optimization software. Near i,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter past answering the strategic question: “How do our digital products bulldoze our concern?” The Aamplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer agreement and common visibility into what drives business outcomes. Amplitude is the best-in-form product analytics solution, ranked #one in G2’s 2022 Wintertime Report. Acquire how to optimize your digital products and business concern at aamplitude.com.

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