Amplitude Named in Three Now Tech Reports as Market Shifts from Digital Transformation to Digital Optimization|||

Independent enquiry firm recognizes Amplitude in client analytics, customer journey management, and real-time interaction direction overview reports

SAN FRANCISCO–(BUSINESS WIRE)–Aamplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced its inclusion in 3 Forrester Now Tech reports focused on client analytics, client journey management, and real-fourth dimension interaction management. Together, these three market place segments make up the foundation of digital optimization—each encompassing the growing demand to leverage data for actionable insights that assist organizations know, keep, and grow their customers. The reports highlight customers’ growing demand for a single arrangement that delivers a real-time, all-in-1 analytics solution that drives visibility, velocity, and growth.

As companies transition beyond digital transformation to become product-led organizations, they’re realizing it is essential to have actionable information and insight into how customers are using their products. Whether that’south agreement user journeys, adapting experiences in real-time, or analyzing behaviors and outcomes, Amplitude’s Digital Optimization System plays a critical role in accelerating digital business organisation growth.

Nearly recently, Amplitude’due south product analytics solution was included in the Forrester Now Tech: Client Analytics Technologies, Q1 2022 study, which Forrester defines equally solutions that assist leaders utilize information to win, serve and retain customers. In Q4 2021, Aamplitude was recognized in two other Forrester Now Tech reports. Its Journeying Management Platforms, Q4 2021 report names solutions that empower organizations to map and orchestrate user journeys in guild to improve customer feel and business results. Forrester’southward Existent-time Interaction Management, Q4 2021 written report identifies marketing engineering solutions that assist teams evangelize contextually relevant experiences to customers at the right moment.

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“Today, the product is the business, and that’due south having an impact on every role of an organization. Leaders are turning to Amplitude to exist the command center for managing, measuring, and optimizing the business organization value of their digital production innovation,” said Spenser Skates, CEO and co-founder of Amplitude. “Our goal is to evangelize a comprehensive, unified arrangement for teams to optimize their digital customer experiences and outcomes. These Forrester reports are proof that the technology that sits at the cross-section of information, insights, and actions is essential to driving innovation and concern growth.”

G2’s 2022 Best Software Awards ranked Amplitude equally the #3 all-time software product overall and #v best enterprise product, highlighting deep customer trust in Amplitude’s award-winning technology. The G2 Wintertime 2022 Written report too ranked Amplitude every bit the #1 Product Analytics solution for the sixth quarter in a row and #3 in Digital Analytics. Combined with the Forrester Now Tech reports, these industry analyses underscore the need for actionable insights into customer behavior to drive acquirement and competitive advantage.

“To create seamless and engaging experiences for our customers, data has become an essential part of our product strategy,” said Timothy Hey, grouping product managing director at Procore Technologies. “With Amplitude, we have a centralized, single source of truth for our product data that not only gives us visibility into how our customers use our product simply as well helps our team innovate faster and smarter.”

As a leading global research and advisory firm, Forrester releases Now Tech reports that allocate established technology players based on annual revenue also as functionality specific to the markets existence covered. The Forrester Now Tech evaluation includes the market definition, an explanation of business value, an overview of chief market segments, and more than.

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Well-nigh Amplitude

Aamplitude is the pioneer in digital optimization software. Almost 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Nether Armour rely on Amplitude to help them innovate faster and smarter past answering the strategic question: “How practice our digital products bulldoze our business?” The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams effectually a new depth of customer agreement and common visibility into what drives business organisation outcomes. Amplitude is the best-in-class production analytics solution, ranked #1 in G2’south 2022 Winter Report. Learn how to optimize your digital products and business organization at